Mastering SEO and Social Media All At Once

The internet has offered a great avenue for businesses to increase their revenue. However, marketing via the internet is an ever-changing skill that requires one to ensure that the business is at par with the current marketing trend in the industry. Search Engine Optimisation (SEO) and social media marketing are part of the online marketing tools that have registered an immense success rate. Nevertheless, mastering these two concepts all at once is vital for any business. Most businesses use Google to search for the best SEO and social media marketing tactics. When a search is done via these search engines, one encounters over 1 billion results on these two marketing methods. This is an indication that people are busy seeking better ways of approaching marketing and forgetting the basics. Once a business overlooks the basics of marketing, it is highly possible that the whole process will not yield results as projected. Therefore, it is imperative to ensure that the basics are not disregarded at all times.

These basics must be accurately implemented on your organization. This is not only good for your business because it will increase the prospect-customer conversion rate and increase sales, but will also make customer experience amazing. There are 8 main tactics that one ought to use in order to fully master SEO and social media marketing.  These will improve your content creation techniques, optimisation process as well as business amplification. They are:

Are you the best answer for your clients?

You need to guarantee that your clients are with you because you are the best they can ever have.  You need to ask yourself a few questions and answer them to determine whether you are the best or you need to improve. Here are a few questions you ought to answer.

• What do you want your brand to be known for?
• Are you providing what the client needs and cares about?
• Are you justified to be known for that product or service?

These questions are crucial tenets in determining your market relevance. It is utterly important to analyze your relevance before spending money and energy marketing an irrelevant business. To achieve success, you ought to have a mentor. Therefore, look at other people who have been successful in your line of business and tap all the necessary skills in making your business relevant in your tenure. You can read business-related books and watch documentaries to have a clear picture. Ensure that you focus on both the negatives and positives in order to have a better and well-thought approach.

Earn friends then influence others

Human beings are social creatures. This means that for your business to attract traffic, it has to be social too! Use the platform provided by your preferred social media to get friends. Social networks created provide real-time indication of how the business is doing. The few friends you earn on social media will help influence other people. It is simple. Once a friend sees that another friend likes a business and is transacting with it, he or she will be influenced to invest in the same business. Ensure that you target the right group and make sure that your company’s positive reputation is upheld. Associating your business with respectable authorities will increase your chances of earning more friends and closing in sales via the social network. Your public relations skills must be top-notch. There are certain tools that you can use to increase your social search and influence score. These include FollowerWonk, Traackr, Klout, Kret and LittleBird among others.

Focus on descriptive keyword phrases

A common mistake many businesses make is over focusing on personal and objective pronouns. Google and social sharing widgets tend to focus more on descriptive keyword phrases. These are used to put websites in the right context when a search is done. When you overuse personal pronouns and forget about the keyword phrases, you will find your business appearing in entirely irrelevant searches, making it difficult for you to attract traffic. When doing SEO, ensure that you focus on having relevant descriptive keyword phrases. However, avoid overusing the keyword to a point where the content seems forced and unnatural. Have your content flow smoothly to gain constant readership and useful customer feedback. Tools such as Keyword Spy, SpyFu and SEMRush can be used to figure out the keywords your competitors are using to ensure that you compete with them on a higher level.

Facts just tell but stories do sell

It takes more than a fact to convert a prospect into a customer. A successful salesperson will attest to meeting clients who already know the facts but need a review from another client to convince them to transact with a business. Customer feedback is fundamental for each business. It helps you understand better whether you are meeting their needs and where exactly to improve on. This is usually the most crucial part of a sales cycle; getting a story from a client. Give them exactly what they ask for and you will not regret.

Focus on optimising share as well

Your business is probably good at optimizing for search. However, is it as good at optimizing for share? It is imperative that you make sharing easy and persuasive for your customers. Have interesting titles with keyword phrases that will attract another reader who will want to share. Use sharing widgets to make the experience exciting.

Use links

Use industry publications and blogs to insert links that will lead clients to your website. Tools like Open Site Explorer and Majestic SEO will help you know where your competitors are getting their links. Do not underrate the power of PR and other relations in providing links. A guest post simply gives you a chance to lead people to your site.

Use a professional for SEO

An expert is the best person to use when you need state-of-the-art SEO process. It is worth the cost because the results are entirely desirable.

Focus on ABO

Always be Optimizing (ABO) should be your mission. SEO is a continuous process. Ensure that you are always at par with the best technique in the field and don’t forget the basics.